Knowledge Matrix



Don't Know



You know what you know


Wise or Fool

You know what you don't know

    Don't Know   


Not Confident

  You don't know what you know  



  You don't know what you don't know  


This is a tricky matrix to understand. If you know what you don’t know, then you are either wise or a fool because of two senses of the word “know.” You are wise if you are aware of what you don’t know. For example, a product manager at a company might hire an industrial designer because he knows good design sells, but does not know how to design. You are a fool if you believe to be true something that is not, especially if there is substantial evidence to the contrary, or believe you have expertise in an area you do not.